Did you like the Super Bowl commercials this year? I must be getting corny because I enjoyed the one where Jay Leno outwits Jerry Seinfeld to get the first new Acura. It had the fun and pizazz that a Super Bowl spot should have.
I said fun and pizazz. Not salesmanship. Super Bowl ads have come to have a different objective. They're sort of a big contest to be "most-liked". Sort of like Miss Congeniality at the Miss America pageant. Humor and name recognition are the name of the game. We all know this and we all play along.
One of the commercials was open source. Crowd source is another term for it. The Doritos spots originated in a consumer contest; amateurs wrote them. I personally found them a little creepy, and professionals I talked to were disappointed, but the public absolutely loved them.
Maybe the most provocative was the Teleflora commercial. The "give and you shall receive" message from the Victoria's Secret model, coupled with the wish for a "happy Valentine's night" got mixed reviews. It upset a lot of women, and got the attention of more than 50 million men.
The Chrysler commercial with Clint Eastwood deserves a blog of its own.
Probably the brightest idea of the year was the decision by some sponsors to put their commercials on the Web the week before the Super Bowl. The curiosity they created got an extra 5,000,000 people to watch them.
Pick your own favorites. In a year I'll ask you which ones you remember. I suspect there will be a number of them --- they were designed to be "high concept" commercials.
I'll also ask how many times you sent flowers via Teleflora.